15 February 2022

Curious about the latest trend in the Chinese film market? Want to know what kind of content has opportunities in China? Wondering how to collaborate with this complex and challenging market?

For the eighth consecutive year, the Sino-European producers' association Bridging the Dragon and the European Film Market will organise their traditional intensive program specifically focusing on China. The event will take place on the morning of 15 February 2022.

Since the breakout of Covid, this huge market has been increasingly more difficult to approach than before. Trade war and geopolitical tensions, lack of international content, growing nationalism: all these factors have made the Chinese industry more and more isolated. In the past season the local box office accounted for about 85% of local product, a figure never seen before in recent years. Co-productions and acquisition of import films have been at their lowest.

However, China is still an incredible outlet for movies, with its 80 thousand screens - twice as much as the US - an enormous TV and online landscape, and an appetite for good content and growing quality. The weakening ties with the US, have just opened new opportunities for European movies. Compared to previous years, in 2021 the number of films imported from outside the US reached a record high of 62.5%.

This shows how this market still has a strategic relevance, especially in perspective of a post pandemic world re-opening. Being familiar and connected with it is more important than ever.

Mr. Liu Chun, General Manager of China Film Coproduction Corporation (CFCC) - the sole agency authorized by the Chinese film authority to administer affairs relating to film co-productions - and Mr. Wang Donghui, renowned Chinese producer who has been successful in many genres from martial art Chinese film Brotherhood of Blades to historical Sino-UK co-produced series Judge Pu Songling, together the team of BTD connected online from China, will be analyzing for the audience the main developments which took place in the Chinese film and TV market in the last year and what to expect in the year ahead, especially in terms of interaction with the West. Case studies, examples and contribution from the participants will be used to better understand the current situation and explore the opportunities for collaboration.

|| FORMAT ||
A panel discussion with case studies targeting European film professionals with the aim of introducing them to the latest developments of the Chinese market.

|| WHO ||
Everyone with a EFM market badge is welcome.

|| WHEN ||
(CET) 10:00 to 11:00 on Tuesday, 15 February 2022.

|| HOW ||
The event will be held virtually on EFM portal for accredited professionals. No pre-registration is required. For inquiry, please email to efm [at] bridgingthedragon.com.

With the support of Creative Europe - MEDIA Programme of the European Union