EFM Online
3 March 2021

On Wednesday, March the 3rd the European Film Market in collaboration with the producers' association Bridging the Dragon hosted the 7th Sino-European Forum.

The program started with a webinar on documentary in China held by QI Kang, CEO of Brilliantly Studio a branch of iQIYI, one of the local biggest streaming platforms. After the webinar presentation, Han Lina, Senior Manager of the top Chinese TV drama house Perfect World Pictures, analysed the TV & streaming landscape of China.

The Forum continued with five roundtables on practical topics for a selection of 75 European producers. The experts were Ma Shuang, Vice President of Hengye Group one of the main distributors in the country; Liu Qingling, producer at Alibaba Pictures and of Cannes' official selection title Striding Into the Wind, among others; Wan Ying, Director of Film Department at Ruyi Films another mini major behind such recent astonishing successes "Detective Chinatown" or "Hi, mom" ($800m Chinese box offic and rising) ; Sean Chen, co-founder of veteran production house L'Avventura Films, specialised in arthouse films and, from the European side, Oliver Zeller, funding executive of Medienboard Berlin-Brandenburg.The topics for the five roundtables are:

  • Handling copyrights in China (MA Shuang)
  • Development of genre films in China (WAN Ying)
  • Opportunities for arthouse drama in China (LIU Qingling)
  • Challenges of storytelling in China (Sean CHEN)
  • Financing a film in Europe: case study in Germany (Oliver ZELLER)

This year's Berlin event was wrapped up on Friday, March 5th with a networking party bridging the film talents across the continents.

With the support of Creative Europe - MEDIA Programme of the European Union